As a group we went off and found out at least one time a soap opera advert was shown. This is the research we found and we went on to compare the times and found out why they were on at certain times. This will help us determine when out soap would be played and therefore enabling us to know what would be included and acceptable in the trailer. This could change the premise of our soap as if it is showed after the watershed it could include conventions used for teenager aimed shows e.g sexual and drug referances.
To get an idea of what we should and can include in our trailer. By looking at what times soap opera trailers are played, we were able to gain knowledge of the most popular time to play them. These are some of the results we found:
Emmerdale, 4pm, ITV, just before Midsummer Murders
This result shows that the advertisement is played before another show with a similar target audience. It is also at a peak time, 4pm just after everyone has finished school etc. So there is a large 'parent' audience that would be watching television at this time.
Hollyoaks, around 9-10pm, in between a documentary on Skateboarding
We thought this was played at a suitable time as Hollyoaks is aimed at a younger audience as is the documentary on Skateboarding.
We also looked at what day was most popular. We found all three of these adverts were on a saturday, which is a popular day for the public to watch television. As you can see they are also on quite late as this is a day people often go to bed later as they have no work or school Sunday. It is also after all of the 'usual' shows are on (like X factor and Strictly Come Dancing) so the companies know people are watching the television already.
10pm after the news on BBC One, an Eastenders advertisement
10.45pm during The Inbetweeners best bits on E4 an Hollyoaks advert shown
8pm during Doctor Who on BBC One an Eastenders advertisement shown.
Emily Wallace
